I started recruiting a new group for Dragon Age recently, and all they had played was 4th Ed D&D.
I told them:
It is a Dark Age fantasy land where the elves have been opressed, and now work mostly work in cities as an underclass that is prejudiced against. Armies of cursed creatures and monsters ravage the land every few centuries. The Dwarves rarely leave their caverns, but some of them do, and never look back. They make strong warriors. There is not a lot of magic, combat is quick and allows you to do stunts (like feats) at 1st level without having to pay for them, and withought having to plan out your PC. It's gritty, and easy to die, therefore there is a lot more storyline, and roleplaying going on. A lot of it is about the politics and being double crossed and left for dead, then going back to stab that guy in the eye. There are only three classes, Rogue, Mage, and Warrior."
A young woman asked "Can I be a close up fighter with a two handed sword? I want to get right up in their face."
I said "Certainly."
She arranged to roll a PC, and a few more said "I'm in."